Explore Goričko

Leading partner of the operation: SMART HOUSE, INSTITUTION FOR RESEARCH AND SUSTAINABLE DEVELOPMENT MARTJANCI

Partner in the operation: Development Agency Sinergija d.o.o.

Thematic area of action: Job creation, Development of basic services

Action under SLR: Development of tourism in connection with natural and cultural heritage

Specific objectives:

  • Increase entrepreneurial activities and encourage innovative partnerships, thus creating conditions for new (green) jobs, new local products and services;
  • To improve the tourist attractiveness of the LAG area by exploiting cultural and natural features.

 

Purpose of the operation: Tourism represents a very important and at the same time one of the most promising economic sectors in the Goričko area. The cultural landscape and heritage in the countryside are important economic opportunities, so it is necessary to use these potentials as a development factor. The area is characterized by a diverse tourist, sports and recreational infrastructure. Many cultural, sports and other events are organized in the area every year. The utilization of the advantageous geographical position is poor. The potential of the natural and cultural heritage for tourism purposes is not fully exploited. There are no developed integrated tourism products. The tourist offer is fragmented (un-connectedness of individual existing providers). With the operation, we want to take advantage of the high level of preserved nature as a potential for the development of eco-friendly (sustainable) tourism. Locally produced products and food will be included in the tourist offer. We will develop new tourist products as a result of integration and active integral protection of natural and cultural heritage. We will connect providers in Gorički in joint activities. The solutions created as part of the operation will be permanent, as online solutions will be updated, which will be taken care of by the leading partner of LAG, and the marketing of new products and 5-star experiences will be taken over by participating providers from the Goričko area. The implementation of the operation will include the entire LAG area, all interested providers and the areas of production, processing and tourism. We will also include already existing stories from the area in the operation’s activities, connect them in one place and take care of their joint presentation. We will also create presentation aids and carry out a digital campaign and other connecting activities. Part of the activity will be aimed at improving knowledge of sustainable and green tourism. In this way, we will bring the providers of the Goričko area closer to Slovenian and global trends in tourism. We will carry out a series of activities to improve the skills of tourism providers. A special set of activities is aimed at raising awareness and training young people.

 

Objectives of the operation

 

The key objectives of the operation are:

  • Improve, connect and combine the presentation of the entire LAG Goričko 2020 area.
  • Connect the growers and processors of the Goričko area and open up new market routes for them.
  • Improve knowledge of sustainable and green tourism

 

Operation indicators:

  • Number of new local products and services (2);
  • Number of new tourist programs, products and services based on the cultural and natural heritage of the LAG area (1);
  • Number of conducted educational events (3).
  • Number of conducted educational/awareness activities (1)

 

Results of the operation:

  • By establishing an online platform and carrying out digital activities, we will improve, connect and combine the presentation of the entire LAG Goričko area (1 new joint online platform);
  • With the creation of the new product “Gorička gajbica” we will connect the growers and processors of the Goričko area (2 new packages);
  • By holding an awareness event, we will increase knowledge of sustainable and green tourism (1 awareness event).

 

Operation period:

1.9. 2023—31.12.2024

Total value of the operation in EUR: 131,228.67

Amount of co-financing in EUR: 98,312.02

Contact: E: info@smarthouse.si T: 02 538 16 64

European Commission website: https://ec.europa.eu/agriculture/rural-development-2014-2020/index_sl.htm

The Rural Development Program website: https://www.program-podezelja.si/

The website of LAS At good people 2020: http://www.las-pridobrihljudeh.si/prva-stran/